About the Event
We want to address the elephant in the room: Is AI replacing creatives?
In this webinar, CEO and Founder, Mike Cheng, joins forces with Creative Director @ Lumen5, Joel Alcala, to uncover the truth… AI isn’t here to replace creativity, it’s here to enhance it. Video teams and marketers alike are aware of the hardships that come with creating a good video. Still, many video teams and creatives are hesitant to embrace AI-powered tools. Breaking down the common concerns surrounding AI, Michael and Joel will highlight how Lumen5’s latest AI technology can help streamline workflows, ensure brand consistency, and reduce the time in video creation.
A tool like Lumen5 is a solution that will satisfy both needs; ensuring a video creation process that’s adaptable, efficient, and creative. Sharing real-life examples from brands such as SAP on how they use AI to their advantage, we want to shine a light on how to utilize AI for your videos without ever compromising your creative vision.
Together, Mike and Joel will cover:
- The fear and resistance creatives have towards new AI tools and how to take back control
- The way teams can take advantage of AI to produce well-made branded content
- How teams use Lumen5 to streamline their video creation process
- The value in AI to increase and inspire creativity
It doesn’t have to be a fight between creativity and AI. Watch the recording and learn how you can win anyways!
Speakers
Mike Cheng,
CEO and Founder
Michael Cheng started Lumen5 with a mission to help businesses build community and drive demand. The platform now boasts global customers including the likes of Cisco, SAP, Financial Times and more. Between doing hands-on testing in the platform and speaking on webinars, he’s often found spending time with his family.
Joel Alcala,
Creative Director
Joel Alcala has built his career shaping brands and driving creative strategy across the advertising, digital, and B2B space. From Manila to Dubai to Canada, his work proves that creativity knows no boundaries, thriving across different mediums, markets, and industries. He excels where creativity and technology meet, helping teams work smarter and scale faster, but at his core, he believes it’s human insight that sparks meaningful ideas and drives a lasting impact.
What's Lumen5?
Checking out the definitely-Dundie-award-winning video and learn all about us!