Things have been a little chaotic, right? We’re all facing budget cuts, limited resources, and recession fears. When internal teams aren’t aligned, confusion spreads. Marketers have to embrace doing more with less—more than ever.

In this webinar, Michael Cheng, CEO and Founder @ Lumen5, and Stephanie Martin, Director of Communications @ LIXIL, will discuss how in a constant, ever-changing news-cycle, video has become crucial to distribute information. With a possible recession looming over our heads, it’s more important than ever for companies to be proactive in their communications.

As the demand for video increases, everyone’s looking for tools that can produce content that’s high quality, professional, and affordable. Stephanie will explain why Lumen5 is LIXIL’s go-to platform to create polished video, and reflect on the importance of controlling brand narrative - in the manufacturing industry and beyond.

Let’s come together to talk about the changes we’re seeing in our industries and discuss actionable solutions to make communications in uncertain times feel less scary and more effective with video!

Together, Mike and Stephanie will cover:

• Addressing recession uncertainty to create alignment for customer-facing teams, employee morale, and customer confidence
• Achieving high marketing output during budget constraints, resource cuts, and internal restructuring
• How LIXIL uses video to facilitate and nurture internal relationships and communities
• How LIXIL's video team went from $100k to $20k in video production costs
• Using an ROI Calculator to calculate content production and discover how to cut down costs while maintaining the quality of work