Video for Every Article: Enhancing Video Content with Lumen5

WHAT ARE THE COMMON CHALLENGES?

Teams are stretched thin, struggling to keep up with the relentless flow of news and content, only to be held back by outdated tools and costly processes.

The result? Missed opportunities, declining engagement, and immense stress as they struggle with scaling video creation to meet audience expectations. These challenges are more than just hurdles — they're roadblocks that threaten the industry’s ability to survive. Some of the challenges that numerous MEP companies face:

Streamlining workflow:

1. Production and Turnaround Time

Companies like news organizations need to produce and turn around videos for 20-50 news stories a day. The traditional production process is too slow, causing the story's momentum to be lost by the time the video is ready.

2. Lack of Relevant Videos

Without a suitable solution, companies often resort to using related videos that are not directly relevant to the story. This provides a subpar experience for the audience and results in fewer ad starts and lower revenue.

3. No Video at all

Another alternative is to publish articles without any videos. However, this approach leads to no ad starts, further reducing revenue opportunities and a low amount of impressions.

4. Drawbacks of Adobe Express

One software that a global media company explored was Adobe Express. However, this solution had several drawbacks:

• High Learning Curve: Adobe Express requires a steep learning curve, making it difficult for teams to adopt quickly.
• Slow Production: Videos created with Adobe Express took too long to produce. As one user stated, “15 minutes in different tools isn’t the same.” They found that 15 minutes in Lumen5 yielded much better results than 15 minutes in Adobe Express.

SCALABILITY & COST EFFICIENCIES:

1. Inability to Keep Up with Video Demand

These companies often produce more written content than they can supply with relevant videos. This results in a lack of custom, relevant videos for each article. For example, a sports media company might have an article about a player's injury but can only attach a video about a previous event unrelated to the current news.

2. Hiring Costly Videographers and Buying More Licenses

Some companies consider adding more videographers and purchasing licenses for professional video editing tools like Adobe Premiere Pro. However, this option includes significant costs and complicates processes, making it less viable for scaling video production efficiently and not sustainable for businesses.

THE NECESSITIES

What Is Important When Evaluating Different Options?

1. Efficiency & Speed

The primary factor for this industry when evaluating different video creation tools is efficiency. MEP industries aim to enable their existing team to produce more content quickly without requiring significant additional resources. Speed is crucial for keeping up with the fast-paced news cycle and maximizing engagement.

2. Scalability

Media and entertainment companies specifically need a solution that allows them to scale their video content creation without exponentially increasing costs. This means finding tools that integrate seamlessly into their workflows and enhance productivity.

3. Branding & Customization

Branded templates and customization options are essential for maintaining brand consistency and accelerating video creation. This ensures that every video produced aligns with the company’s branding guidelines. Chat with our team to get your own branded template:

Other Use Cases