--- title: Lumen5 Case Studies | Media Entertainment and Publishing Industry description: Discover how Lumen5 assists the Media Entertainment and Publishing industry with their video tools, offering solutions to their video needs. Resulting in higher ROI, ad revenue, video relevancy, engagement and a video for every article. image: https://content.lumen5.com/hubfs/Case%20Study/MEP/MEP%20Feature%20Thumbnail.png --- [Skip to content](https://content.lumen5.com/media-entertainment-publishing-industry#main-content) [![Lumen5 logo](https://content.lumen5.com/hs-fs/hubfs/Lumen5-PrimaryLogo-2.png?width=130&height=35&name=Lumen5-PrimaryLogo-2.png)](https://lumen5.com?hsLang=en) - [Pricing](https://lumen5.com/pricing/) - Features Show submenu for Features - [Turn blogs to videos](https://lumen5.com/blog-to-video) - [Talking head videos](https://lumen5.com/talking-head/) - [AI Voiceover Generator](https://lumen5.com/features/ai-voiceover-video-generator) - [AI Script Writing](https://lumen5.com/features/ai-script-writing) - [Video Clip Maker](https://lumen5.com/features/video-clip-maker) - [Automatic Translation](https://lumen5.com/features/automatic-video-translation) - [Turn Ideas to Videos](https://lumen5.com/features/idea-to-video) - 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Features Show submenu for Features - [Turn blogs to videos](https://lumen5.com/blog-to-video) - [Talking head videos](https://lumen5.com/talking-head/) - [AI Voiceover Generator](https://lumen5.com/features/ai-voiceover-video-generator) - [AI Script Writing](https://lumen5.com/features/ai-script-writing) - [Video Clip Maker](https://lumen5.com/features/video-clip-maker) - [Automatic Translation](https://lumen5.com/features/automatic-video-translation) - [Turn Ideas to Videos](https://lumen5.com/features/idea-to-video) - [Animated Captions](https://lumen5.com/features/animated-video-captions) - [In-App Recording](https://lumen5.com/features/in-app-recording) - [Branding Customizations](https://lumen5.com/features/video-branding-customization) - [AI Video Blueprints](https://lumen5.com/features/video-blueprints) - [Video Collaboration](https://lumen5.com/features/collaborate-review-approve) - [Media Library](https://lumen5.com/features/media-library) - [Video Templates](https://lumen5.com/features/video-templates-scene-designs) - 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[Learning & Development](https://lumen5.com/solutions/ai-learning-development) - [Internal Communications](https://lumen5.com/solutions/internal-comms-video-platform) - [Learn](https://lumen5.com/learn/) Show submenu for Learn - [Blog](https://lumen5.com/learn/) - [Podcast](https://pod.co/supercharge-marketing) - [Resources](https://lumen5.com/learn/resources/) - [Request a demo](https://content.lumen5.com/request-demo) [Request a demo](https://content.lumen5.com/request-demo?hsLang=en) ![media](https://content.lumen5.com/hubfs/media.png "media") # Video for Every Article: Enhancing Video Content with Lumen5 ## A white label case study on the Media, Publishing, and Entertainment industry > ### Having video accompany the article would be HUGE for many reasons: SEO, as well as for revenue and ad sales... While also adding that additional context and detail can build another layer to the story and also build a relationship with the reader and writer. > > > > Marketing Director > >  Global Entertainment & Media Company ## **ABOUT the industry**   #### Media, Publishing, and Entertainment The media, publishing, and entertainment (MEP) industries face a complex array of challenges. Traditional production methods are often too slow, causing delays that diminish the timeliness and impact of news stories. This, coupled with the necessity for engaging and viral content to capture audience attention, places significant pressure on companies to deliver relevant video content. Writers and reporters are exasperated by the inability to keep up.  To stay competitive and profitable, companies in these industries must adopt innovative solutions that streamline their operations, enhance viewer engagement, and scale video production effectively. > ##### A QUICK RESULTS OVERVIEW > > ##### 10 minutes video creation time > > ##### 2-5x increase in video creation   1 article, many videos video creation ratios increased > > ##### 150k views on one video in a few hours [Book a Demo](https://content.lumen5.com/request-demo?hsLang=en) ## **WHAT ARE THE COMMON CHALLENGES?**   Teams are stretched thin, struggling to keep up with the relentless flow of news and content, only to be held back by outdated tools and costly processes. The result? Missed opportunities, declining engagement, and immense stress as they struggle with scaling video creation to meet audience expectations. These challenges are more than just hurdles — they're roadblocks that threaten the industry’s ability to survive. Some of the challenges that numerous MEP companies face:   ## **Streamlining workflow:** **1. Production and Turnaround Time** Companies like news organizations need to produce and turn around videos for 20-50 news stories a day. The traditional production process is too slow, causing the story's momentum to be lost by the time the video is ready. **2. Lack of Relevant Videos** Without a suitable solution, companies often resort to using related videos that are not directly relevant to the story. This provides a subpar experience for the audience and results in fewer ad starts and lower revenue. ![nathan-dumlao-dvrh7Hpuyp4-unsplash](https://content.lumen5.com/hs-fs/hubfs/Case%20Study/MEP/nathan-dumlao-dvrh7Hpuyp4-unsplash.jpg?width=1367&height=2050&name=nathan-dumlao-dvrh7Hpuyp4-unsplash.jpg) ![MEP square (9)](https://content.lumen5.com/hubfs/Case%20Study/MEP/MEP%20square%20(9).png) **3. No Video at all** Another alternative is to publish articles without any videos. However, this approach leads to no ad starts, further reducing revenue opportunities and a low amount of impressions. **4. Drawbacks of Adobe Express** One software that a global media company explored was Adobe Express. However, this solution had several drawbacks: - **High Learning Curve**: Adobe Express requires a steep learning curve, making it difficult for teams to adopt quickly. - **Slow Production**: Videos created with Adobe Express took too long to produce. As one user stated, “15 minutes in different tools isn’t the same.” They found that 15 minutes in Lumen5 yielded much better results than 15 minutes in Adobe Express. ## **SCALABILITY & COST EFFICIENCIES:** **1. Inability to Keep Up with Video Demand** These companies often produce more written content than they can supply with relevant videos. This results in a lack of custom, relevant videos for each article. For example, a sports media company might have an article about a player's injury but can only attach a video about a previous event unrelated to the current news. **2. Hiring Costly Videographers and Buying More Licenses** Some companies consider adding more videographers and purchasing licenses for professional video editing tools like Adobe Premiere Pro. However, this option includes significant costs and complicates processes, making it less viable for scaling video production efficiently and not sustainable for businesses.   ![MEP square (1)](https://content.lumen5.com/hubfs/Case%20Study/MEP/MEP%20square%20(1).png) ![MEP square (3)](https://content.lumen5.com/hs-fs/hubfs/Case%20Study/MEP/MEP%20square%20(3).png?width=1080&height=1080&name=MEP%20square%20(3).png) ## **INCREASING ENGAGEMENT & REVENUE:** **1. Declining Revenue and Profitability** A common challenge across the industry is the decline in revenue and profitability. Companies are struggling to maintain their financial performance in a rapidly evolving digital landscape. **2. Virality and Engagement** The virality of content is key for the media, entertainment and publishing companies. Attaching a video to a story can significantly boost engagement and CPM (cost per thousand impressions). However, without quick video production, achieving better odds for virality becomes challenging. Sample video made in Lumen5 > ### A video post is a more shareable experience that can easily link back to something. It makes articles more engaging and drives traffic.  > > > > President of Marketing > > Global Corporate Entertainment Company ![thisisengineering-Krkr1WhLV-4-unsplash](https://content.lumen5.com/hs-fs/hubfs/Case%20Study/MEP/thisisengineering-Krkr1WhLV-4-unsplash.jpg?width=1334&height=2000&name=thisisengineering-Krkr1WhLV-4-unsplash.jpg "thisisengineering-Krkr1WhLV-4-unsplash") ## **THE NECESSITIES**     ### What Is Important When Evaluating Different Options? **1. Efficiency & Speed** The primary factor for this industry when evaluating different video creation tools is efficiency. MEP industries aim to enable their existing team to produce more content quickly without requiring significant additional resources. Speed is crucial for keeping up with the fast-paced news cycle and maximizing engagement. **2. Scalability** Media and entertainment companies specifically need a solution that allows them to scale their video content creation without exponentially increasing costs. This means finding tools that integrate seamlessly into their workflows and enhance productivity. **3. Branding & Customization** [Branded templates](https://youtu.be/AcW_Hh1Zrto?feature=shared) and customization options are essential for maintaining brand consistency and accelerating video creation. This ensures that every video produced aligns with the company’s branding guidelines. Chat with our team to get your own branded template: [Book a Demo](https://content.lumen5.com/request-demo?hsLang=en) > ### To have an inventory of videos on your site so that they play into one another easily with an ad in between. Videos need to be short but long enough to get the message across.. And if they're more shareable across all platforms, that can bring in more revenue and even impressions - that would be the best. > > > > President of Marketing > > Global Media Entertainment Group ## **THE RESULT**     ### Lumen5's Solutions and Proven Impact In the rapidly evolving media, publishing, and entertainment industry, Lumen5 offers powerful and customizable solutions designed to address the unique challenges faced by these industries. Our AI-powered platform not only provides innovative tools but also delivers proven results.     ## 1. RAPID VIDEO CREATION & INCREASED VIDEO OUTPUT Lumen5’s AI-driven tools enable companies to leverage their creative individuals and teams to create videos quickly and efficiently, ensuring that **every article is paired with a relevant video**. For instance, one major news organization **leveraged Lumen5 to produce videos for 20-50 news stories a day**, drastically improving their turnaround time. This capability allowed them to release videos while stories were still fresh, **maintaining the momentum and relevance** needed to engage their audience Sample video made in Lumen5     ## 2. SEAMLESS MAM INTEGRATION & ENHANCED WORKFLOW Lumen5’s Media Asset Management (MAM) integration streamlines the video creation process by **connecting existing digital asset libraries directly to the platform**. This eliminates the need for manual downloading and uploading of media files, saving valuable time and effort. By **searching and accessing media assets directly within Lumen5**, companies can focus on creating engaging video content more productively.     ## 3. Shutterstock Library Integration & Efficiency Gains The integration of **Shutterstock’s media marketplace library** within Lumen5 is a bonus, becoming the best one-stop shop, particularly for hyper-localized content providers. This feature offers **access to a vast array of images and videos** without the cumbersome licensing and approval processes. For example, a hyper-localized content provider reported that reporters and writers **using Lumen5 could create videos in just 30-40 minutes**, compared to the 2-3 hours it took with other tools like Adobe Express. This efficiency allowed them to **produce more content** and **significantly improve engagement**.     ## 4. Scalability & Cost-effectiveness Scalability and cost-effectiveness are crucial for maintaining profitability in these industries. Lumen5 enables media, entertainment, and publishing companies to **scale their video production without incurring significant additional costs**. This capability has been particularly beneficial for organizations looking to produce high volumes of content efficiently.     ## 6. Enhanced Engagement, Virality, & Monetization By facilitating quick and effective video production, Lumen5 helps companies boost audience engagement and increase the likelihood of their content going viral. For example, a global enterprise media company **used Lumen5 to upload videos on YouTube,** **achieving 150,000 views in just five hours**. Moreover, by **integrating pre-roll ads**, media companies can effectively **monetize their videos,** **generating ad revenue** while maintaining a clean and professional site appearance.     ## 5. AI Script Composer & New Revenue Streams The [**AI Script Composer**](https://youtu.be/eIotqebiTAw?feature=shared&t=22) is one of Lumen5’s most valuable features for media, entertainment, and publishing companies. It **transforms well-crafted and pre-approved articles into engaging videos** within minutes, significantly reducing production time.  A large sports media company utilized this feature to **scale their video content**, unlocking **new revenue streams** by enabling **ad starts on web articles**. This revenue was previously out of reach due to the lack of timely and custom video content. > ###  We had reached our saturation point to putting a "relevant as possible" video in every article. We used Lumen5 to better increase the video's relevancy that sits in the hero section, thus leading to more engagement -measured by views and plays.  > > > > Head of Multimedia (Global) > > Online Newspaper Company **AND MORE..**     ### Other Use Cases #### **Supporting Customer Success Teams** For financial news providers, Lumen5 has been used to create **how-to videos** and support customer success teams. This helps them deliver **better customer service** and enhance their overall user experience. #### **C**onverting Blog Posts to Videos**** Another use case for Lumen5 is converting blog posts into engaging videos. This not only extends the reach of the content but also **provides an additional medium** for engaging with their audience. #### ****Integration with Other Workflows**** Media and Entertainment companies are exploring the **integration of Lumen5 into other workflows** to support their **omnichannel strategy**, further enhancing their productivity by leveraging the tool for various content creation needs. Lumen5 has proven to be an invaluable tool for companies across media, publishing, and entertainment. By addressing common challenges, providing efficient and scalable solutions, and enabling new revenue streams, our software helps companies stay competitive in a fast-paced and evolving landscape. Across different organizations, we have had significant impact on video content creation processes, engagement metrics, and overall growth. ### Be everywhere your audience is. [![Lumen5-Reverse-White](https://content.lumen5.com/hs-fs/hubfs/Lumen5%20Logos/Lumen5-Reverse-White.png?width=120&height=32&name=Lumen5-Reverse-White.png "Lumen5-Reverse-White")](http://lumen5.com?hsLang=en) Lumen5 helps global brands unlock the potential of video marketing. Drive brand awareness and smash through MQL targets by enabling your team to create engaging videos at scale, in-house, on budget, and on time. linkedin-in icon instagram icon [Follow us on Facebook](https://www.youtube.com/c/Lumen5) [Follow us on Facebook](https://www.facebook.com/LumenFive/) [Follow us on Facebook](https://twitter.com/LumenFive) **Explore**   [Enterprise](https://lumen5.com/enterprise/?hsLang=en) [Pricing](https://lumen5.com/pricing/?hsLang=en) [Case Studies](https://content.lumen5.com/case-studies?hsLang=en) [Sign up](https://lumen5.com/auth/signup/?hsLang=en) Copyright © 2026, Lumen5 ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://4012735.fs1.hubspotusercontent-na1.net/hubfs/4012735/MEP%20Video%20Example%202%20-%20Amazon%20RTO.mp4", "dateModified" : "2024-09-26T19:19:39.820Z", "duration" : "PT34.8S", "height" : 1080, "name" : "Media Entertainment Publishing Industry - Video Example", "thumbnailUrl" : "https://4012735.fs1.hubspotusercontent-na1.net/hubfs/4012735/MEP%20Video%20Example%202%20-%20Amazon%20RTO.mp4/medium.jpg?t=1727378379820", "uploadDate" : "2024-09-24T19:39:21.795Z", "width" : 1920 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://4012735.fs1.hubspotusercontent-na1.net/hubfs/4012735/MEP%20Video%20Example%201%20-%20NHL%20VO.mp4", "dateModified" : "2024-09-24T20:04:45.661Z", "description" : "", "duration" : "PT1M5.7S", "height" : 1080, "name" : "Media Entertainment Publishing Industry Video For Article Example", "thumbnailUrl" : "https://4012735.fs1.hubspotusercontent-na1.net/hubfs/4012735/MEP%20Video%20Example%201%20-%20NHL%20VO.mp4/medium.jpg?t=1727208285661", "uploadDate" : "2024-09-24T19:39:25.025Z", "width" : 1920 } ```