How Lumen5 Helped DNV Level Up Their Social Media Game
ABOUT DNV
Building the invisible infrastructure of trust
DNV was founded 150 years ago in Norway as a ship classification society. Over the years, it expanded to industries such as oil and gas, renewables, automotive and aerospace, food and beverage, healthcare, and others. They provide a full range of services, including advisory, certification, data and analytics, inspection, testing, training, and verification—to name a few. Today, DNV GL is a B2B global leader in quality assurance and risk management and on a mission to help companies become safe, smarter, and greener.
Lumen5 is evolving fast as a company and we have always felt that our feedback has been considered as the platform is optimized. It is encouraging to see that whilst Lumen5 is in a rapid growth phase, they have remained attentive to our needs.
THE CHALLENGE
Turn lengthy content into catchy videos
When DNV GL decided to invest more in their digital presence, they realized video content would make their social media accounts stand out. They also had lengthy, influential reports they needed to turn into engaging videos without spending a fortune on video specialists. So, they started producing video content in-house. However, the whole process of downloading stock videos, exporting them to Adobe Premiere, editing and sharing them with the team was taking a lot of time. Plus, many team members were hesitant about their video making skills.
"Lumen5 is especially helpful for business people who don't have the technical experience to make their own videos"
Lumen5 is especially helpful for business people who don't have the technical experience to make their own videos.
THE SOLUTION
Hassle-free video making
Social media videos are important to DNV GL and so is having access to high-quality stock videos. When licensing media directly from stock footage providers got expensive (1000 € for a one-minute-video), they started looking for an affordable online tool to simplify their workflow. The company’s Media Relations and Video Content Manager, Peter Lovegrove, had his colleagues try several online tools. Lumen5 scored high in terms of usability, costs and customer service. DNV GL uses Lumen5 to tell authentic stories that bring the company closer to its audience. The platform's intuitive interface makes the video creation process painless. They choose the right video template and Lumen5 does the rest.
"Customer service is essential to us. Thomas, our Account Executive, was extremely helpful and conducted an onboarding webinar to explain to the team how the platform works. In short, I feel like the Lumen5 team listens to our concerns and has our back."
The Lumen5 team was extremely helpful and conducted an onboarding webinar to explain to the team how the platform works. I feel like they listen to our concerns and have our back.
THE RESULTS
Improved social media click-through rates and higher-levels of engagement
Thanks to Lumen5, DNV GL makes more social media videos. Their average is six videos per month, but there were months when they did fifteen, which is huge progress. Creating videos with Lumen5 videos is four times quicker than before, so they’ve been saving a lot of time to focus on other projects. DNV GL’s most important goal was driving brand awareness. In-house reports show Lumen5 videos outperform all other formats and boost engagement.
"When we analyzed how Lumen5 and talking-head videos perform, we found that Lumen5 videos had better click-through and engagement. We really missed having a powerful and intuitive tool at hand."
When we analyzed how Lumen5 and talking-head videos perform, we found that Lumen5 videos had better click-through and engagement. We really missed having a powerful and intuitive tool at hand.