How Lumen5 is Helping CMS Get in Front of Their Audience and Reach Their Video Marketing Goals
ABOUT CMS
A Top 10 Global Law Firm
CMS offers specialist, business-focused advice in law and tax matters. Ranked as a Top 10 Global Law Firm, CMS is present in 40+ countries and boasts 70+ offices worldwide. They attract top legal talent and are on a mission to help clients mitigate risk and benefit from innovative legal solutions.
We haven’t tried many tools because we were looking for one that’s very easy to use. After the trial, we were easily convinced; Lumen5 is the right one for us.
THE CHALLENGE
Create more and cheaper videos to skyrocket LinkedIn engagement.
In the past, when CMS needed video content for social media, they hired a video production agency based in the UK. However, the entire process was time-consuming and expensive, so they were not able to create content regularly and on the fly. The videos are used mostly for the website and social media – especially LinkedIn, which is the most important social media platform for B2B business. However, LinkedIn changed its algorithm last year when it started to push the usage of videos on the platform. Due to this change, CMS’s impressions and engagement went down. It turns out LinkedIn videos earn three times more engagement than text-only posts. That’s when CMS realized that its global teams need a powerful tool to consolidate their marketing efforts to make people fall in love again with their content and generate more leads. By using Lumen5, the impressions increased as well as the click-through-rate and engagement. Last year, CMS was able to increase the number of generated leads by 14% and its LinkedIn followers by 47%.
Producing the video from start to 'go live' used to take us about a week for a short one. Longer videos were even more time-consuming. We were no longer happy with this timeframe.
THE SOLUTION
Lumen5 at first sight.
The lawyers at CMS create a lot of legal content such as downloadable publications and guides that need to be promoted on social media. Creating a 30-second teaser video in Adobe Premiere used to take social media teams an entire day. With Lumen5, they now only need 20 minutes. They can leverage the generous media library, quickly add images, drag and drop scenes and add saved templates to stand out from the crowd. Compared to working with a complex video creation tool where they had to think about the scenes beforehand and write scripts or hire an expensive agency, using Lumen5 is a no-brainer for the teams at CMS.
The best part about Lumen5 is that it's not time-consuming. It's really easy and you only need a couple of minutes to create a video because everything is included. This is really what convinced us to use Lumen5.
THE RESULTS
Lumen5 = more leads & downloads = ❤️
Success using Lumen5 to CMS is more free time and better engagement. Lumen5 has simplified CMS’s workflow, helping them get the job done in a snap. They went from creating less than ten videos per year to around 29 videos per month – almost one per day.
Thanks to promoting more content via video, CMS has improved its KPIs. By using Lumen5, CMS's impressions increased as well click-through-rate and engagement. Last year, CMS was able to increase the number of generated leads by 14% and its LinkedIn followers by 47%. The firm’s current click-through rate is higher than before at 3% and the engagement rate is around 5%.