How Lumen5 is Helping MHI Expand Their Content Strategy and Speed Up Their Workflow
ABOUT MITSUBISHI
A Japanese tech leader
Mitsubishi Heavy Industries (MHI) is a multinational engineering and manufacturing company headquartered in Tokyo. It is one of the core companies of the Mitsubishi Group, which is celebrating its 150th anniversary this 2020. MHI Group delivers innovative and integrated solutions across a wide range of sectors, from power and energy to industrial machinery, urban infrastructure, aerospace and defense. The company has its own content marketing site called spectra.mhi.com. In this overwhelming digital age, Spectra seeks to place into context the technologies and philosophies that make our world work, simplifying concepts worth knowing and sharing with others.
I’m in love with Lumen5’s client relationship management. Whether something is cheap or expensive, if you don't get the support you need at the speed and accuracy you need, it affects your work. With Lumen5, we’re never left hanging around.
THE CHALLENGE
Balancing quality, budget and timing.
Before Lumen5, MHI was working with multiple media and content creation agencies but saw a need for more competitive costs and quality performance. Plus, the video making and editing processes were lengthy and had to go through endless vetting. Instead of following their goals—producing diverse, stellar and affordable content in no time—the result was often to compromise with mediocre, expensive and fewer videos. Even though they had a lot of great content on Spectra, they were missing a robust tool to help them repurpose it in another format (i.e. video) and quickly post it on social media to further boost engagement.
There used to be a lot of back and forth going on in our video-making process. We had to find a way to create more and better videos at a faster pace.
THE SOLUTION
Professional videos without the high price tag.
When LinkedIn told MHI they should do more video content because it performs better, they knew that first, their workflow had to change. Here’s what happened next: LinkedIn recommended Lumen5, they signed up for the free trial and ended up loving it. Thanks to Lumen5’s intuitive interface, the editorial team realized they don’t need to be video production experts to create engaging videos for their events, expos, and social media accounts. Lumen5 also doesn't cost the early and the tool helps MHI get the job done quickly. Being able to make in-house videos without any extensive training helped them diversify their content to better engage with the target audience.
Lumen5 seemed easy to use, had all the features we needed and was affordable.
THE RESULTS
Videos that drive traffic and fully connect with audiences.
It’s been less than a year since MHI and Lumen5 got together—and things are looking up. They’ve been putting out five times more video content than before, boosting their traffic. Their videos get two times more impressions than any other type of content. At least half of the content they now share on LinkedIn are Lumen5 videos, which raised their engagement rate. MHI hasn’t just found a way to produce more videos cheaper—they managed to fasten their workflow and stay true to their brand.
Thanks to Lumen5, we have been able to cut down on the time and costs related to video making. We don’t have to go through a third party as often, which speeds everything up and makes our work a lot easier.